I used the bubbl to create a visual representation of our personal daylily business. By the activities that I put on it, I could see where we had put our efforts and areas that I'd like to do more of. What I didn't like was that once you'd attached three bubbles to a main one, the next ones were down below, somewhat appearing that they weren't coming from the main point. It's free, but I probably would only use it for very simple representations.